The Rise of Brown Mascara: A Trend for Natural Beauty
In recent years, the beauty industry has seen a notable shift toward natural makeup looks. The concept of “no makeup makeup” has gained traction, emphasizing subtlety and soft glam. This trend is characterized by products that enhance one’s natural features while providing a light touch that feels effortless.
The Appeal of Brown Mascara
Brown mascara is becoming increasingly popular among makeup enthusiasts and professionals alike. “Many of my clients have asked me if they should start using brown mascara,” notes celebrity makeup artist Aubrey Heller, highlighting the growing interest driven by social media influence. While the product has been available for some time, consumers are becoming more proactive in recognizing its advantages.
Sasha Plavsic, founder of the clean beauty brand Ilia, shares her brand’s journey with brown mascara. “Since we launched our Infinite Lash Mascara seven years ago, there has been a continuous demand for brown mascara from our customers,” she explains. This demand has prompted the brand to develop a specific brown hue that not only looks rich but also softens the overall appearance of the eyes, accommodating various eyelash colors.
The newly designed brown mascara shades aim to enhance the eyes delicately. “The brown hue had to be just right to highlight lighter lashes, which can often appear stark with black mascara,” Plavsic emphasizes. During product testing, even individuals with naturally dark lashes, who typically preferred black mascara, found themselves drawn to the brown shades due to their gentle yet elevating effect.
Who Benefits from Brown Mascara?
Professional makeup artist Ellie Maarov notes that brown mascara complements those with fair skin tones and redheads exceptionally well. It is also highly suitable for mature women seeking a softer, more youthful appearance. “We are always looking for a more youthful softness,” she adds.
Application Tips for the Best Results
To achieve the ultimate look with brown mascara, begin by curling your lashes. Apply multiple layers, starting from the base and sweeping upward to achieve a voluminous effect. For those wanting a touch more drama, Arian Victoria, a well-known makeup artist, suggests layering a black mascara over the brown. “Starting with brown enhances your eye color and lash length naturally; adding a black topcoat can create enhanced depth while still maintaining the benefits of a softer base,” she advises.
Top Brown Mascara Recommendations
Here are some of Vogue’s recommended brown mascaras that have garnered praise in the beauty community:
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Ilia Limitless Lash Mascara in Before Dawn – $29: A rich brown formula designed for soft yet impactful lashes.
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Maybelline Lash Sensational Sky High Washable Mascara in True Brown – $15: Known for its lengthening and volumizing properties.
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Chanel Inimitable Mascara in 30 Noir Brun – $40: Offers volume, length, and definition with a rich brown tone.
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Dior Diorshow Waterproof Mascara in 698 Chestnut – $33: A waterproof option that enhances the natural lash appearance.
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Essence Lash Princess False Lash Effect Mascara in Brown – $5: An affordable choice that provides dramatic volume.
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YSL Beauty Lash Clash Extreme Volume Mascara in Brown – $33: Creates intense volume while maintaining a soft look.
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Tower 28 MakeWaves Mascara in Drift – $28: A clean beauty option that delivers a naturally enhanced lash appearance.
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Meet the Experts
Aubrey Heller is a renowned celebrity makeup artist and hairstylist based in Nashville, known for her work with various high-profile clients. Ellie Maarov also steps into the spotlight, providing her expertise in creating looks for celebrities including Jennifer Coolidge and Sidney Sweeney.