Meet the Designers

Paolina Russo and Lucile Guilmard, both graduates of Central Saint Martins, forged their partnership through a studio share. Their combined experiences—Guilmard’s internship at Marc Jacobs and Russo’s at Margiela—laid the groundwork for what would soon become one of London’s most exciting young fashion labels.

Achievements in Record Time

Since their launch in 2021, Russo and Guilmard have made impressive strides in the fashion world:

• Selected for the mentorship program at 1 Granary.
• Named semi-finalists for the LVMH Prize.
• Achieved finalist status for the Woolmark Prize.

Latest Collection Overview

In their latest collection, Russo and Guilmard have drawn inspiration from modern suburban narratives and medieval elements, showcasing a unique aesthetic that combines contemporary and historical references. The collection features:

• Corsetry-inspired designs and intricate knitwear.
• Bold color palettes with gold-foiled fabrics.
• Denim pieces including pleated mini skirts and baggy jeans.
• Lightweight fantasy tulle prints that pay homage to K-pop culture.

According to Russo, the collection reflects a ‘post-apocalyptic’ vision, emphasizing the need for protective yet stylish attire.

Commitment to Sustainability

Russo and Guilmard are dedicated to environmentally conscious practices in their designs. Their innovative approach includes:

• Collaboration with Portuguese manufacturers for hand-sprayed, laser-etched jeans.
• Utilization of time-based techniques aimed at minimizing environmental impacts.
• Production of unique footwear designs, including knee-high sneaker boots.

Digital Presence and Community Engagement

The duo is also expanding their brand into the digital sphere. They recently created a virtual counterpart for their designs on platforms such as Roblox, bridging physical craftsmanship with digital artistry. Russo noted, “We love that pendulum. We want to encourage people to connect with the process behind design.”

Conclusion

With their innovative designs and commitment to sustainability, Paolina Russo and Lucile Guilmard are solidifying their position in the fashion industry. Their journey, marked by rapid achievements and a unique vision, is one to watch as they continue to leave their mark on contemporary fashion.