On August 16, 2025, Beverly Hills became the epicenter of glamour and fragrance innovation as Bella Hadid hosted a star-studded event to celebrate the launch of her newest perfume, Eternal Roots. The event marked the fifth installment in Hadid’s growing Orebella fragrance collection and drew the support of some of her closest friends and fellow fashion icons, including Kendall and Kylie Jenner and Hailey Bieber.
The picturesque Virginia Robinson Gardens provided a lush, serene backdrop for the daytime launch event. Guests were welcomed into a garden filled with vibrant floral arrangements and pink-hued accents that mirrored the essence of the new fragrance. The venue—nestled in the heart of Beverly Hills—offered an idyllic blend of old Hollywood charm and botanical splendor, perfectly capturing the sophisticated yet grounded vibe that the perfume embodies.
Hadid arrived in a daring and ethereal ensemble that set the tone for the celebration. She wore a gauzy, cutout midi dress featuring a plunging neckline and high leg slit, which accentuated her statuesque silhouette. Her look was accessorized with antique gold arm cuffs and bold cowgirl boots, blending rustic elements with high fashion. Her blonde hair was styled in a soft updo adorned with flowers, underscoring the earthy and feminine energy of the launch. It was a bold style statement that merged Western Americana with modern elegance.
Joining Hadid at the event were Kendall and Kylie Jenner, and Hailey Bieber—all dressed in equally stylish and eye-catching outfits that added even more flair to the occasion. The trio posed for photos with Hadid, creating a buzzworthy moment that quickly caught the attention of fashion and beauty enthusiasts online. Their presence underscored the event’s cultural significance, turning what might have been a standard product launch into a high-profile gathering of some of today’s most influential trendsetters.
The centerpiece of the occasion, Eternal Roots, was introduced as a multifaceted fragrance that encapsulates themes of resilience, optimism, and sensuality. The scent opens with top notes of lychee and bergamot—lively and slightly tart—before settling into a heart of raspberry blossom and suede. It concludes with a base of woody and earthy notes, including papyrus, vetiver, birch smoke, and patchouli. This composition makes Eternal Roots not just a perfume but an olfactory journey, appealing to wearers who seek both vibrance and depth in their signature scent.
Orebella, Hadid’s brainchild, debuted in 2024 and quickly distinguished itself in the competitive fragrance market with its unique formulation. Each perfume in the line is alcohol-free and vegan, designed not only to smell appealing but also to nourish the skin. The brand markets its scents as skincare hybrids—fragrance oils that hydrate while providing long-lasting aroma. With ingredients rich in essential oils and serum-like textures, the line emphasizes self-care as much as beauty.
Following the garden celebration, the festivities continued into the evening with a dinner party at Alba in West Hollywood. Bella Hadid, Hailey Bieber, and Kylie Jenner reunited for the nighttime portion of the celebration, showing off more sleek, fashion-forward ensembles. Hadid and Jenner opted for minimalist black dresses paired with bold accessories, while Bieber turned heads in a playful polka-dot bodycon dress. Their coordinated yet distinct looks showcased how the fashion elite continue to set trends even in more casual, intimate settings.
The extended celebration served as a reminder that today’s beauty industry events are no longer just about showcasing products. They are about curating experiences, telling stories, and building communities around shared values. Hadid’s ability to bring together close friends and tastemakers for a night of celebration and connection highlights the power of authenticity and personal branding in the beauty space.
What sets Eternal Roots apart from typical fragrance launches is its integration of emotional storytelling and skincare innovation. The fragrance is positioned not merely as a scent but as an expression of self-awareness, grounding, and strength. The name itself suggests a deeper narrative—one that connects wearers to their origins while encouraging them to grow and thrive. This kind of layered branding has become increasingly popular in the wellness-meets-beauty landscape, appealing to consumers looking for products that offer more than surface-level appeal.
Hadid’s continued success with Orebella also signals a broader shift in how celebrities approach entrepreneurship. No longer content with simply lending their names to brands, figures like Hadid are deeply involved in the creative process, from product formulation to marketing strategy. Her commitment to clean, skin-conscious ingredients and meaningful storytelling sets Orebella apart in a crowded market and positions it for lasting impact.
With the successful launch of Eternal Roots, Bella Hadid once again demonstrates her ability to merge style, substance, and business acumen. As the evening in Beverly Hills came to a close, it was clear that the event had achieved more than just a product reveal—it had created a cultural moment, driven by friendship, innovation, and a shared love of beauty in all its forms.