Demi Lovato has officially parted ways with her manager, Scooter Braun, after four years of collaboration. The decision comes just ahead of the release of her upcoming rock album, Revamped, which features reimagined versions of some of her most popular hits.
Lovato, who signed with Braun’s company, SB Projects, in 2019, shared her excitement about the partnership at the time, expressing gratitude for the opportunity to work with the prominent manager. Braun, known for managing high-profile artists such as Justin Bieber, Ariana Grande, and Black Eyed Peas, was seen as a key figure in helping shape Lovato’s musical direction during their time together.
Although their professional relationship has ended, the split seems to be amicable. Braun took to Instagram on August 20, 2023, to wish Lovato a happy birthday, calling her “one of the kindest souls out there.” This public show of support suggests that there are no hard feelings between the two. Representatives for both Demi Lovato and Scooter Braun have not commented further on the reasons behind their separation.
In 2019, Lovato had expressed her excitement about working with Braun. “GUYS!!!!!!! Dreams came true today for me. I officially have a NEW MANAGER!!!” she posted on Instagram, emphasizing how thrilled she was about the partnership. She was eager to take her music in a fresh direction, and their collaboration resulted in the release of Dancing with the Devil… the Art of Starting Over in 2021 and Holy Fvck in 2022.
Now, with the upcoming album Revamped, Demi is looking to explore a new genre and sound, reimagining her well-loved songs with a rock twist. The 10-track album, which will feature hits from her past, is set for release in September 2025. Lovato has shared her excitement about the project, calling it a way to “pay homage to the songs that resonated the most with fans and played a big role in my career.” She added that the creative process allowed her to express her passion for rock music in a new light.
The timing of this separation has sparked speculation, especially since it coincides with reports that other artists, such as Justin Bieber, might be distancing themselves from Braun. However, despite rumors of a falling-out, sources have confirmed that Bieber is still working with Braun.
As Lovato moves on to a new chapter in her career, it’s clear that her relationship with Braun, while coming to an end, has been productive. The next phase of her journey will undoubtedly bring new opportunities, as she continues to evolve as an artist and take her sound in bold new directions. Fans of Demi can look forward to her new music, which promises to offer a fresh, exciting sound that reflects her growth and transformation.