Product Launch Details

The new collection will officially become available online at midnight Pacific Time (3 AM Eastern Time) on April 27, 2025. The offerings include:

• Bedding sets including duvet covers and sheets
• Luxurious bathroom linens such as towels and bathrobes
• Cozy throw blankets and decorative pillows
• A range of items priced from $12 up to premium bedding sets for King and California King sizes

Collection Highlights

This new collection is organized into themed styles, including:

• California Bungalow: Features relaxed linen sheets, layered quilts, and decorative throw pillows.
• Desert Oasis: Showcases organic cotton fabrics in warm earth tones, coupled with textured blankets.
• Coastal Lines: Includes crisp organic cotton options with marine-inspired designs.

Additionally, Parachute is committed to sustainability. All their products adhere to Oeko-Tex Standard 100 guidelines, ensuring materials are free from harmful chemicals.

Shopping Options and Benefits

Customers can conveniently shop online and opt for drive-up and in-store pickups. Target Circle members can enjoy a 5% discount on purchases, while Circle 360 members benefit from same-day delivery for online orders.

To prepare for the launch, shoppers can save their favorite items in the Target app for quick access during the sale.

Celebrity Endorsements

Parachute Home has garnered attention from notable personalities, including actress Amanda Seyfried and interior designer Jake Arnold, who praise the brand for its eco-friendly materials and stylish design.