Historic Achievement in Animation

‘Ne Zha 2’, produced by Enlight Pictures, has surged past the remarkable milestone of $2 billion in box office revenue, securing its place as the top-grossing animated film globally. This phenomenal success reflects a growing interest in Chinese animation both domestically and internationally.

Beijing International Film Festival Highlights

The 15th Beijing International Film Festival, running until April 26th, includes a dedicated event to honor the achievements of ‘Ne Zha 2’. Attendees can look forward to a unique exhibition featuring hand-drawn posters, celebrating the film’s artistic contributions.

Rooted in Mythology

‘Ne Zha’ draws its inspiration from a 16th-century Chinese novel and is a creative retelling of traditional mythology. In the original 2019 film, Ne Zha is depicted as the reincarnation of a malevolent spirit, destined to rise against his fate for the sake of his community. In the sequel, he faces a new challenge from corrupt deities in the heavens.

Exclusive Exhibition in Beijing

On Thursday, attendees at the exhibition, which includes 150 posters illustrated by renowned artist Yang Yu, also known as Jiaozi, were given a taste of the animated film’s captivating world. The location, Langian Station, buzzed with the energy of fans eager to capture memories with their favorite characters.

Visitors utilized the popular social media platform WeChat to interact with the exhibition, enhancing their overall experience. Upon entry, guests were greeted with vibrant posters and engaging displays that showcase the diverse characters from the ‘Ne Zha’ franchise.

A Space for Fans

The exhibition area is designed for fans of all ages, where they can explore various cutouts and visual displays. Young and older visitors alike navigated the space, capturing numerous photographs with enthusiasm.

Notably, enjoyment of the exhibition is accessible to those unfamiliar with the Chinese language, as the visuals alone offer a compelling experience.

Community Engagement

The conclusion of the exhibition brought forth a wall adorned with heartfelt messages and drawings from passionate fans, emphasizing the impact ‘Ne Zha’ has made within the community. Additionally, merchandise booths featuring exclusive items, including keychains and drinkware, saw eager families and individuals lining up to purchase souvenirs connected to the franchise.

Conclusion

The success of ‘Ne Zha 2’ not only marks a significant moment in animation history but also highlights the cultural significance of these characters within China. As the exhibition concludes, the delightful spirit of Ne Zha continues to enchant audiences, proving he is indeed a mischievous hero with wide-ranging appeal.