British media personality Katie Price has reintroduced her 1990s glamour model alter ego, “Jordan,” through a groundbreaking collaboration with AI firm OhChat. This innovative venture involves a six-figure deal to create a 3D, interactive digital twin of her younger self, complete with voice phrases and visuals. Price, 47, provided 30 signature phrases to enable the AI model to replicate her voice and personality, allowing fans to engage with the iconic Jordan persona in new, immersive ways.
The AI-generated Jordan offers fans personalized interactions, including voice, text, and image-based communications. Price expressed enthusiasm about the project, stating, “Jordan’s back, and now I’m in competition with Jordan.” She emphasized her involvement in ensuring the digital twin authentically represents her, from styling to tone of voice.
This move marks a significant step in the intersection of celebrity culture and technology, highlighting how digital avatars can shape the future of personal branding and entertainment. By leveraging AI, Price aims to reconnect with her past persona while exploring new avenues for fan engagement and income generation. The project also includes plans for a photoshoot featuring Price alongside her digital counterpart and a potential TV special where she interviews her younger self.
Price’s initiative reflects a broader trend among celebrities exploring AI to extend their brand presence. Similar ventures have been undertaken by figures like Carmen Electra in the U.S., indicating a growing interest in digital recreations of iconic personas. As technology continues to evolve, such projects may become more commonplace, offering fans novel ways to connect with their favorite stars.
The revival of Jordan through AI not only signifies a personal milestone for Price but also sets a precedent in the entertainment industry. It underscores the potential of artificial intelligence in redefining celebrity engagement and the monetization of personal brands. As Price aptly put it, “It’s scarily weird but fascinating.”