RHR Luxury’s founder Riccardo Halac-Ruggeroni brings a fresh perspective to home fragrances by blending artistry and authenticity in every scent.
In an industry flooded with mass-produced candles and generic fragrances, one brand stands out not only for its exceptional quality but for its philosophical approach to scent: RHR Luxury. Founded by Riccardo Halac-Ruggeroni, RHR Luxury represents more than just a collection of luxury home fragrances; it embodies a visionary, hands-on dedication to craftsmanship and artistry. Through his meticulously crafted perfumes, Riccardo is reimagining the home fragrance experience, creating an immersive journey rather than a mere sensory experience.
The Beginning of RHR Luxury: A Personal Vision Blossoms
Riccardo Halac-Ruggeroni never intended to become a perfumer. In fact, his entry into the world of fragrances came by chance, driven by an innate curiosity and a deep appreciation for rare materials. After years of studying and experimenting, Riccardo’s passion for chemistry, botany, and artistry converged into the creation of RHR Luxury, a brand defined by authenticity, personal involvement, and unparalleled craftsmanship.
Unlike many luxury fragrance companies that rely on pre-blended scents and mass production methods, Riccardo’s approach is deeply personal. He didn’t follow a pre-established formula or seek shortcuts; instead, he crafted each fragrance from scratch, experimenting with rare botanicals, molecular chemistry, and an artist’s touch. “When I saw the industry paradigm of compounders selling generic fragrances to candle companies, versus taking the time to learn perfumery by myself, to create my own formulas, the choice was clear,” says Riccardo.
Craftsmanship and Authenticity: RHR Luxury’s Core Principles
This authenticity is further reflected in the bold lines of his candles and diffusers. The vessels themselves are works of art, each handcrafted with elegance and refinement inspired by Italian Mid-Century Modern design. The clean lines and luxurious materials are a visual celebration of craftsmanship and style, creating not just a product but an experience.
“I create fragrances that tell a story,” Riccardo explains, “Whether they are memories, places I visited, geographical or historical references, a moment in space and time is usually the starting point for a fragrance formula. So, it is inevitable that the complexity of my perfumes may transport you somewhere, if not causing an immediate identification with it.”
The Artistic Journey: From Science to Scent
Riccardo’s creative process is anything but conventional. One key aspect, for example, is that his fragrances are not diluted or expanded with solvents or diluents. “Blending is the essence of what I do,” he explains. “It’s not just about combining ingredients; it’s about creating something new from the raw materials, about discovering how they interact and evolve. In this work, it is tempting to rely on diluents to enlarge fragrance content, expecting a candle to diffuse more simply because it has more finished fragrance,” he explains. “In perfumery, we have a simple rule: if you don’t smell it in the final creation, you don’t need it. Some materials are very quiet, almost imperceptible, but a trained nose detects a change. We use diluents to make thick materials manageable; for example, absolutes and resinoids require dilution. Besides them, sometimes adding an adequate amount of diluent can create more space between molecules, allowing more to be perceived. But an overdose of diluent to expand on minimal use of active components feels somewhat like cheating.”
“When blending, a perfumer will work with multiple materials of natural and synthetic origin; some are the backbone, also called the skeleton or core blenders, others are the heart of the composition, and others act as modifiers in trace amounts, which take the composition into a final direction,” he explains. “All these materials, you should get credit for; otherwise, why are they there? Here’s where chemistry and science step in, where all the materials chosen sing in unison, creating something new and different from each other in their previous, raw state.”
This evolution in blending is evident in the complexity of his candle fragrances. Because candles rely on evaporation driven by the flame, they are expected to perform linearly, meaning the fragrance remains constant throughout the candle’s life. From a product development standpoint, for a compounder, it makes sense to combine molecules that diffuse at the same or similar rates and temperatures, so they all smell together at the same time. “But what happens when you apply high perfumery techniques to a blend for a candle?” Asks Riccardo. “You have to work with molecules that evaporate and diffuse at different rates. Despite my candles smelling linear like any other candle, they also display layers of accords because their components evaporate at different rates. The result is more interesting to the nose. People can detect lavender, orange blossoms, apricot, pomegranate, grapes, leather, and frankincense in my candles because I use real materials that produce those smells.”
The Philosophy of Luxury: Scarcity and Substance Over Noise
In a world where influencer marketing and digital trends dominate, RHR Luxury remains steadfast in its commitment to authenticity and scarcity. Riccardo firmly believes that true luxury is not about mass appeal or a loud presence on social media; it’s about offering something that feels rare, meaningful, and authentic.
“Luxury should not scream for attention,” he asserts. “It should whisper to those who understand its value. When you buy one of my products, you’re not just purchasing a candle; you’re discovering a different product philosophy and aesthetic. If you are like me, unswayed by trends and designer brands, it speaks to you on a personal level.”
“The world doesn’t need more noise or junk,” he adds. “It needs more substance. True luxury today is an experience, more time, more space. In terms of objects of desire, those that spark an experience or speak to you without advertising for others have stepped to the fore.” For Riccardo, luxury is about sharing his knowledge and passion for perfumery with each customer, making them feel as though they’ve discovered something extraordinary, and participating in his journey.
RHR Luxury: A Journey into the Timeless World of Scent
The world of home fragrance is vast, but few brands capture the essence of luxury and authenticity quite like RHR Luxury. With every candle, every fragrance, and every design, Riccardo Halac-Ruggeroni offers a glimpse into a world where craftsmanship and art intersect, creating products that transcend their functional purpose.
In an industry increasingly dominated by trends and mass marketing, RHR Luxury offers a refreshing antidote. By prioritizing quality over quantity and authenticity over mass appeal, Riccardo has crafted a brand that feels timeless, a rare gem in a crowded market.
For those seeking more than just a scented candle, RHR Luxury invites you to explore a world of fragrances that speak to your senses, emotions, and memories. Each scent is a journey, and with RHR Luxury, that journey promises to be unlike any other.
Discover the world of RHR Luxury fragrances and experience the artistry behind every scent.
Explore RHR Luxury Website
Follow RHR Luxury on Instagram
Find RHR Luxury at Scentissime