In July 2025, fashion turned toward a refined fusion of heritage and global elegance. Australia‑originated Scanlan Theodore introduced its Summer 25 collection in Sydney, evoking coastal Greece through relaxed silhouettes and architectural design. At the same time, luxury house Fendi celebrated its 100th anniversary by reviving its iconic Spy Bag in new textures and sorbet tones, marking the return of a cult accessory in its Fall/Winter 2025 line.
Scanlan Theodore’s latest collection, dubbed “Vacation 25” or Summer 25, captures a dreamlike sense of ease and sophistication. Hosted within a sculptural boutique space in Sydney—featuring oak arches, marble floors, and mirrored ceilings—the collection channels Grecian light and minimalist backdrop. The brand, founded in 1987 by Fiona Scanlan and Gary Theodore, has built a reputation on clean lines, quality craftsmanship, and thoughtful tailoring for the discerning woman. The Summer 25 line leans into breezy fabrics such as silk, linen, crepe knit and parchment cotton, with statement pieces including peplum dresses, turban‑neck blouses and soft tailored trousers in restrained yet elegant palettes .
Design features like mesh turban‑twist tops, crepe‑knit peplum jackets and pleated rib dresses reinforce a balance of modern architectural formality and wearable legibility. The overall effect is one of sculptural femininity—pieces that look effortless yet are built on pattern‑making precision. The setting for the launch underscored the ethos, crafting a fitting stage for garments that are at once structured and sunlit.
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Meanwhile, in Milan and globally across luxury retail, Fendi marked its centenary with a grand presentation: the Fendi 100 Fall/Winter 2025‑26 collection, which prominently features the relaunch of the Spy Bag. First introduced in 2005, the Spy Bag became iconic in the early 2000s thanks to its distinctive slouchy silhouette, plush leather or woven construction, twisted handles and the hidden pocket beneath a fold‑over flap.
Under creative director Silvia Venturini Fendi, the reborn Spy Bag remains true to its original character while being reimagined for today. The handles retain their signature twist, and the hidden compartment survives as a defining feature accessible via a discreet button framed in subtle metal detail. The refreshed accessory is now available in two sizes: Regular, designed for shoulder wear and featuring a charm‑attaching D‑ring, and a more compact Small version suited to crossbody or evening use.
Fendi’s couture artisans introduced a broader material and color range than before—smooth calfskin in chocolate brown, dark honey, black, alongside sorbet‑hued shearling in macaron pink, mint green and sorbetto yellow. Textural versions in tartufo or pale beige shearling, and bold eel leather or mink‑effect intarsia showcase the house’s decades‑long mastery of luxury materials. The global marketing campaign—photographed and directed by Stevie Dance and styled by Anna Trevelyan—stars models and “It‑girls” Amelia Gray, Xiao Wen Ju and Gabbriette, whose portraits evoke an underground collector’s longing for the Spy’s enigmatic presence.
Fendi’s centenary show in Milan opened with five‑year‑old twins Dardo and Tarzio Delettrez Fendi, fifth‑generation descendants of the founding sisters, signaling continuity across a century of design. The collection blended opulent tailoring, romanate textures, dramatic proportions and a palette that shifts from dusk‑like forest green to bubblegum pink and dusty rose. Icons such as the Peekaboo and Baguette were reinterpreted alongside the Spy, while accessories embraced a spirit of playful luxury—featuring oversized stuffed charms, Maxi Charm figures in upcycled fabrics, and innovative Giano mini clutch‑to‑shoulder designs.
Together, Scanlan Theodore and Fendi reflect two complementary currents in contemporary fashion. Scanlan Theodore’s Summer 25 is rooted in minimalist, light‑filled ease—domestically born, global in appeal—while Fendi’s centennial campaign recalls and reinvents heritage icons with bold intentionality. Both brands stake a claim to lasting elegance—one in daylight ease, the other in cinematic legacy.
In a style moment increasingly defined by narrative and meaning, Scanlan Theodore’s Greece‑inflected silhouettes evoke escape and relaxed sophistication; Fendi’s Spy Bag revival reminds us that icons endure when they evolve. As celebrity stylists and red‑carpet stars begin to incorporate both brands into wardrobes worldwide, the effect is clear: measured drama and heritage‑infused modernity are shaping the look of summer and beyond.