The highly anticipated 2025 Nordstrom Anniversary Sale officially opened to Nordstrom cardholders on July 8, with public access beginning July 12, and is set to run through August 3. Prices will revert to standard levels starting August 4, making this final weekend the last opportunity for shoppers to take advantage of significant savings on a wide range of products.
This year’s sale features more than 65 new brands, including Alice + Olivia, Rothy’s, Florence by Mills, and Sperry. The event encompasses offerings in fashion, beauty, travel, and home goods, reinforcing Nordstrom’s reputation for combining upscale retail with seasonal value.
In the fashion category, Nordstrom continues its distinctive approach by offering brand-new fall merchandise at discounted prices. This includes tailored outerwear, minimalist accessories, and transitional staples from designers like Vince, AllSaints, Veronica Beard, Coach, and Max Mara. Shoppers have gravitated toward suede jackets, denim, knitwear, and cashmere, with items like long-sleeve Henleys and jeans from Levi’s and Free People also proving popular.
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Travel and home goods have played a major role in attracting crowds to the sale this year. Le Creuset Dutch ovens, TUMI luggage, and kitchen essentials from brands like Viking, Our Place, and Staub have been prominently featured. Shoppers have also found deals on cozy textiles, such as Barefoot Dreams throws and luxury linens. Popular home items include a 4.5-quart Le Creuset Dutch oven priced at $251 and Viking mixing bowls for $80, alongside glassware and serveware from Viski and Twine.
Beauty has remained one of the most popular categories. Shoppers have rushed to secure exclusive travel kits and curated bundles across high-end labels. Standouts include La Mer trio sets, Tom Ford beauty and fragrance, and skincare offerings from Augustinus Bader and Dr. Barbara Sturm. Haircare deals on Oribe, Olaplex, and T3 tools have also generated buzz. Makeup bundles from premium brands such as NARS, YSL, Lancôme, MAC, and Benefit continue to sell quickly.
Men’s fashion is another area where this year’s sale shines. Noteworthy deals include discounts on Tom Ford suits, Cole Haan dress shoes, and stylish footwear from New Balance and G.H. Bass. Many popular shoe brands—ranging from Steve Madden to Frye—are available at up to 38 percent off.
Shopping efficiently during the Nordstrom Anniversary Sale often involves planning ahead. Experts recommend bookmarking favorite items early, especially during the Nordstrom Preview period in late June. Cardholders with Nordy Club status have enjoyed tiered early access, giving them a head start on limited-quantity items. Additionally, some shoppers monitor for periodic restocks of sold-out items, which often occur in mid-to-late July.
The Nordstrom Anniversary Sale holds a unique position among major retail events because it offers discounts on full-price fall and winter merchandise ahead of the season, rather than focusing on end-of-season clearance. This approach allows shoppers to make forward-looking purchases with substantial savings.
With the sale concluding on August 3, the final weekend offers one last chance to invest in high-quality, fashion-forward pieces, beauty must-haves, and home essentials. For those seeking to update their wardrobe, travel gear, or self-care routine, the window to shop exclusive deals is closing quickly.